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Millennia has not kept up with the industry. MyHeritage is not about to replace Family Tree Builder with Legacy Family Tree that would be a significant step backwards. What's more, even if they thought so (they don't), they would not admit it. It would be very odd for them to suddenly say that they bought Legacy Family Tree because it is better.
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#MYHERITAGE FAMILY TREE BUILDER FOR MAC HIGH SIERRA SOFTWARE#
MyHeritage has been promoting their own MyHeritage Family Tree Builder software for years as, well, essentially the best genealogy in the world. MyHeritage did not really buy the desktop software or the webinar service, but the user base. The more important thing is that MyHeritage did not buy the software for the software, nor the platform for the platform. Never mind that platform is a rather big word for it, or the wrong word. MyHeritage says that they bought the Legacy Family Tree product and the webinar platform. So it is not impossible that the 2017 cruise is the last one. It would be interesting to see MyHeritage continue the cruises, but it is not unlikely that MyHeritage considers the effort involved to be too much for the monetary return, This suggests that MyHeritage is not really interested in the cruises. The MyHeritage blog post does not even mention it, the Millennia blog post only mentions that the promised 2017 cruise will take place. Millennia started doing Legacy Family Tree cruises in 2004. The Legacy software and the webinar business are the two big things, but there is third thing that Millennia is known for.
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They did just four webinars that first year, but it is a money-making subscription service now. In 2010, Millennia started doing webinars. Millennia Software started back in 1995, and released Legacy Family Tree 1.0 in June of 1997, just over twenty years ago. It is 90s software that, despite the many features that have been tacked on over the years, just cannot compete with a modern product. In fact, the Millennia blog post explicitly states that Legacy is interested in the stability, financial security, and expanded technical resources that MyHeritage provides.,Īnd Legacy Family Tree suffers the same major problem as The Master Genealogist (TMG) does The Legacy acquisition seems to fit right into pattern. Management of the acquired company when the world does not know just how little they settled for. The presumably low prices that MyHeritage pays for acquisitions are easier to swallow for the Or overly ambitious and failing hard (FamilyLink). Practically inactive (Zooof), unsure of future success (Kindo, OSN), having a hard time being profitable (), On the contrary, the acquired companies were either eager to sell (Pearl Street), There is no reason to assume that MyHeritage pays generously. MyHeritage has never disclosed the price of any of the acquisitions. The acquisition of Zooof did not even add half a million profiles, only 347.916 profiles created by 9.814 users, which makes it a minor acquisition hardly worth mentioning,īut it did provide an excuse for a press release that begot press mentions worth way more than the acquisition cost. The 102 million profiles they added were created by an international user base, and the combination made MyHeritage a more global company. The acquisition of the OSN Group grew the number of family tree profiles from 434 million to 536 million,Īn instant 24% growth that bumped MyHeritage's total number of profiles above 500 million.
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MyHeritage buys technology (Pearl Street Software's Smart Matching), to enhance its products and services,īuys small but fast-growing companies like Kindo and OSN Group (Verwandt, DynasTree) before they become serious competitors,īuys content to expand and improve its offerings (the FamilyLink buy was really about WorldVitalRecords),Īnd gained a presence in the one-big-tree space by buying. Was the first to note MyHeritage's growth-through-acquisition policy. The 2010 article MyHeritage growing through Acquisitions The sidebar provides a list of all nine acquisitions.
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MyHeritage notes that this is their 9th acquisition.
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